Championing visionaries, artists & dreamers. I aim to empower creatives to turn Passion into Profit, and ideas into impact. Please join our CORE community where creativity meets strategy, and every story matters. Because, "starving artist" is so last year.
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Embrace your creativity journey. Allow yourself space. Allow yourself to fail. Pick yourself up. Ask yourself questions.
Step into a vibrant community of CORE clients who are creative, innovative, & collaborative. CORE Group is the connector that lends to financial freedom & creative flow.
It's time to turn your PASSION into PROFIT. You keep telling yourself that you are starving like an artist. Well that's a myth. Your profit and your art should be complimentary. Stop believing your lies and thinking you have to be broke in order to thrive within your creative.
Bring your vision to life with hands-on support, creative strategy, & a community that’s in your corner.
Welcome to The Planner Blog, where creative minds get real about money, growth, and scaling smart.
![[digital project] image of a web design process (for a web design agency)](https://cdn.prod.website-files.com/68a776abbb03ecec88e26d8a/69334b94d2accf60e8f2ca0b_blog.png)
Move forward with confidence—get real-world advice from pros who know both the art & the business.
The go-to guide for creatives whether it be your LLC or S-Corp formation, this is the guide you need in your hands for an entrepreneur. It's the start to creative success.
This is how CORE does it: 3 packages (not that kind of package). Taylored to your creative business. Design for the creative to meet you where you're at within your chaos.
Hi! I'm Dee (for short because you can’t whisper Dalaina quietly across a set.)
I’m a creative at heart, a marketing leader and a revenue driver obsessed with guiding artists, entrepreneurs, and visionaries to not only create but to turn their passion into profit.
As Chief of Revenue + Marketing at CORE Group, I introduce initiatives and key experts that give creative entrepreneurs clarity, confidence, and financial freedom because thriving shouldnever be optional.I’ve built my career across acting, production, casting, directing and marketing.
I’ve been on stage, behind the camera, and spoken to thousands including in the boardroom blending artistry with business strategy to close the gap between creativity and profitability.
Beyond work, I live fully with toes in the sand, a good glass of wine, and conversations that spark courage and actionable change. Faith, gratitude, and optimism fuel me, and your glass shouldn’t just be half full, it needs to be overflowing.
I’m where creativity meets strategy. I’m a marketer, storyteller, and community builder helping creatives turn passion into profit with joy, faith, and purpose.
![[background image] image of creative workspace (for a game development company)](https://cdn.prod.website-files.com/68a776abbb03ecec88e26d8a/69335c053906a4a1c4086a91_IMG_2730.jpg)
Explore how we champion creatives, spark connections, and turn passion into action. Your curiosity is always welcome here.
